"Embracing" technology isn't easy..

As this article clearly shows. In an attempt to follow the times, some of the people who conventionally don't really mingle with the grass roots - have started hanging around on Twitter, Facebook etc.

Now, some have done this with great success. Several artists are posting snippets of new material, that (at least to begin with) only those who follow the artist on twitter have access to, this includes celebrities as well. I am myself following Stephen Fry, who is one of the smartest and funniest people alive, and Eddie Izzard - just to mention two.

The point of all this, is for the "famous" people to be able to communicate more directly with their fans and audiences. It's also a very good way to pick up trends, how people feel etc. But there are trap doors set along that road.

Twitter is a very easily used, and very unforgiving medium. It's almost as "immediate" as chatting, which has both an upside and a downside. The upside is that you can actually have conversations, allthough slightly delayed. The downside is that it's so easy to post, you can post a reply - like in the above mentioned article - in anger.

For someone of my caliber - someone who doesn't have a following of thousands - it doesn't really matter if I fuck up; I would be fucking up on a private basis. But when you represent a big company like Warner, everything you say in a public space - even if it's intended to be a personal opinion - will still be credited to said company.

So should some celebrities read this, please take heed to my words. Be careful, think before you post, and consider the consequences. Done correctly, both facebook'ing and tweeting can be a great way to communicate with your followers. Happy tweeting!